The pipe
One hoodie, one printer, one checkout that tells the truth about cost and support. Proof: the pilot store works end to end in test mode, keys pending.
Gear lab / Experiment zone
Shop it. Share it. Dye it. Build it.
Four lanes, one lab, zero things for sale yet. This is the experiment zone: we sketch loud, keep what's fun, bin what isn't, and the honest machinery underneath (real costs, buyer-chosen support, every dollar published) never changes no matter what the skin does.
01Lane 01
Shop it
New clothes and merch from legit makers, quality-controlled before a single unit ships.
02Lane 02Share it
The maker club: designs, photos, dye recipes. Credit always, consent always.
03Lane 03Dye it
An op-shop jumper, a packet of dye, the exact purple. Done today, no supplier needed.
04Lane 04Build it
Starter kits for tables, kiosks and sovereign data. The gear a movement actually runs on.
Lane 01 / Shop it
Tell us what you'd actually wear.
New clothes and merch, dropshipped from legit stores and manufacturers: no garage full of stock, no landfill run. The quality control is the six-step intake further down (sample it, wash it, date the quote), and the sourcing ladder decides who we ask. One test for every tile: would you wear it with the politics stripped off? What gets quoted is what people ask for, not what we imagined at a keyboard.
Lane 02 / Share it
The maker club.
Designs, photos, dye recipes and methods, shared like a record club. Post your make, get credited by name or handle, and the best makes become the store's real photos: consent first, credit always, nobody's work borrowed quietly. The rare birds supply the style; the club supplies the room.
Requests so far
Nobody has asked for anything yet.
Because nobody has been asked yet. That's the honest number, and it beats a catalogue nobody wanted. Tell us what you'd wear, what colour purple is the right purple, and what you'd never be seen in. An item gets a supplier when people want it, not before.
On the bench
Experiment: drop a photo, join the shelf.
An intake pipeline we're eyeing off (sparked by the open-source wardrobe project): photograph your make, drop it in, it gets cut out onto the purple field with your credit attached, you approve it, and it lands on the shelf above. Experiment zone rules apply: labelled while it's a toy, real photos and real consent before anything ships as final.
Lane 03 / Dye it
The colour is the merch.
First principles: skip the store entirely. The colour panel gives you the exact purples and the dyes, paints and threads that put them on anything you already own. An op-shop jumper and a packet of dye, done today, no supplier required. Photograph the result and it belongs in the club above.
Lane 04 / Build it
Source it in your own town first.
Shopping lists with honest ranges, not boxes we ship. One rule shapes them: never buy what a crew already carries in duplicate. Pockets hold the cameras; the kits fund what pockets don't.
Templates named in the kits live free in the starter field kit and the repo. Quotes beat estimates, and the ledger beats both.
Who we ask, in order
Sovereign makers first. Print mills last.
The ladder fades as it descends: bright is local and sovereign, grey is the generic mill. Rank five exists so the rule can only ever be broken out loud.
On rank two: we ask and invite, and businesses onboard themselves on their own terms. We list nobody without consent and speak for nobody. Country and community come before our print run, every time.
The process
How a new supplier gets added.
Six gated steps, so a supplier cannot reach the store before it has been sampled and dated. Anyone can run it without asking Luke; anyone can check the work afterwards.
The one unforgivable move
Never touch the date to make the badge go green.
The store ages its own prices: after 90 days a number flags itself stale whether or not anyone remembered. When it flags, re-quote it or mark it reference. Editing the date to silence the badge is the exact move the rest of this site exists to argue against.
Open books
Where the money goes, before you're asked for any.
Every order splits in the open: the garment and print, the payment fee, and the support amount you chose yourself, which can be zero. Here is an example order, near to scale (the fee sliver is widened a touch so its label stays readable):
The gold segment is set by the buyer at checkout, including to zero. The order sheet already records every row; the next step, described before it is built, is a public ledger page fed straight from those rows. Today's honest number is zero sales and zero dollars, and we'd rather publish that than a vibe.
The frame behind the fun
Five rungs, each one checkable.
Whatever the lanes above look like this week, this part doesn't move. The store exists to climb, not to sell, and each rung states its own proof.
The table
Starter kits put a real table in a real town: help first, politics later. Proof: kit contents and honest ranges below, quoted per region.
The books
Every sale, cost, support dollar and payout lands on a public ledger page. Proof: the order sheet is wired; the publish step is described below before it is built.
The activity
Civic surges, help tables and noticeboards get funded from rung two and receipted straight back into it. Proof: receipts on the ledger, or it didn't happen.
The party
When the ground game is real, the paperwork follows: federal registration currently takes 1,500 members. Proof: the AEC register, one day, with our name on it.
The live data
Dashboards drawn from the same ledgers, not from press releases. The store is the first data source the movement audits in public.
Suppliers and affiliates
Local first. Labelled always.
Who supplies what, and how fresh their quotes are. Affiliate links are a fallback where no local option exists, never the model.
Affiliate policy