Twinkle 29 / Wanted families
Having kids: life's missing from the birth-rate chart.
They keep asking why we're not having more kids; apparently the birth-rate chart has sorted out our health, relationships, time and future.
A 15–60 second vertical Twinkle, filmed or AI-generated, with the sound of urine tinkling in the background. Start with the gripe, land the joke, then point to the fair-go fix.
Brainstorming scenario
Having children: make the wanted choice possible
The question is what prevents people having the family they want. That includes relationships, health, care, time and confidence as well as money; optional shared households are one possibility among several.
Short video script
They keep asking why we're not having more kids; apparently the birth-rate chart has sorted out our health, relationships, time and future. The question is what prevents people having the family they want. That includes relationships, health, care, time and confidence as well as money; optional shared households are one possibility among several. Support people to have the family they want, including fewer children or none.
Explore the connected work
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- 500 Queens: care and participation — Voluntary contribution and care alongside women’s leadership, learning and paid enterprise pathways. Source repository