Twinkle 44 / Mental health

Mental-health care: awareness doesn't book appointments.

By the time I get a mental-health appointment, I'll have been through three awareness weeks.

A 15–60 second vertical Twinkle, filmed or AI-generated, with the sound of urine tinkling in the background. Start with the gripe, land the joke, then point to the fair-go fix.

Brainstorming scenario

Mental health: a next step that actually happens

A care pathway is only useful if the next step happens. Continuing clinical care, housing, paid peers and trusted coordination could make access more than an awareness campaign.

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Short video script

By the time I get a mental-health appointment, I'll have been through three awareness weeks. A care pathway is only useful if the next step happens. Continuing clinical care, housing, paid peers and trusted coordination could make access more than an awareness campaign. Join affordable care, stable housing, paid peer support and a named coordinator into a continuity pathway.

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