Twinkle 35 / AI scams

AI phone scams: sounds just like Mum.

They said AI would give us more time with our families; now it rings pretending to be one of them.

A 15–60 second vertical Twinkle, filmed or AI-generated, with the sound of urine tinkling in the background. Start with the gripe, land the joke, then point to the fair-go fix.

Brainstorming scenario

AI scams: responsibility across the whole chain

A convincing voice or video is not proof of identity. The connected idea is practical verification plus responsibility across the services that spread the scam and move the money.

Explore the policy idea

Short video script

They said AI would give us more time with our families; now it rings pretending to be one of them. A convincing voice or video is not proof of identity. The connected idea is practical verification plus responsibility across the services that spread the scam and move the money. Make impersonation fraud a platform, telecom and payment-system responsibility as well as a literacy issue.

Explore the connected work