Twinkle 38 / Fuel tax
Fuel tax: now with tax on top.
I'm paying tax on the fuel tax while dodging potholes; at least one part of the road system is beautifully maintained.
A 15–60 second vertical Twinkle, filmed or AI-generated, with the sound of urine tinkling in the background. Start with the gripe, land the joke, then point to the fair-go fix.
Brainstorming scenario
Fuel tax: relief that fits the actual journey
A fuel price is part of an actual journey. A digital model could compare tax relief, shared transport, service routes and energy choices against the trips people really need to make.
Short video script
I'm paying tax on the fuel tax while dodging potholes; at least one part of the road system is beautifully maintained. A fuel price is part of an actual journey. A digital model could compare tax relief, shared transport, service routes and energy choices against the trips people really need to make. Target help at unavoidable travel while creating useful alternatives.
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