Twinkle 39 / Tobacco tax

Tobacco tax: the government's pricey habit.

The government is so worried about my smoking it's made itself the most expensive part of the packet.

A 15–60 second vertical Twinkle, filmed or AI-generated, with the sound of urine tinkling in the background. Start with the gripe, land the joke, then point to the fair-go fix.

Brainstorming scenario

Tobacco tax: publish the bargain and review punitive costs

A legal habit can carry a heavy household cost. The proposal keeps autonomy, health, tax design and illicit supply open to examination rather than treating the question as a character test.

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Short video script

The government is so worried about my smoking it's made itself the most expensive part of the packet. A legal habit can carry a heavy household cost. The proposal keeps autonomy, health, tax design and illicit supply open to examination rather than treating the question as a character test. Put affordability, health, adult autonomy, illicit supply and public revenue into one transparent excise review.

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