Twinkle 22 / PTSD
PTSD claims: the paperwork sends him back.
He came home with PTSD and got sent back through the worst of it, one claim form at a time.
A 15–60 second vertical Twinkle, filmed or AI-generated, with the sound of urine tinkling in the background. Start with the gripe, land the joke, then point to the fair-go fix.
Brainstorming scenario
PTSD claims: one claim, one human, timely care
Care and claims administration should not make a person recount the same trauma to every office. One accountable human and an authorised record could keep the pathway together.
Short video script
He came home with PTSD and got sent back through the worst of it, one claim form at a time. Care and claims administration should not make a person recount the same trauma to every office. One accountable human and an authorised record could keep the pathway together. Give each claimant one accountable human and start an appropriate care pathway while administration is resolved.
Explore the connected work
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